A movie-themed indoor interactive experience centre based on Lionsgate’s blockbuster films, such as The Hunger Games, The Divergent Series and Now You See Me, is set to open on Hengqin in the first half of next year, it was announced in a press conference at Zhuhai Marriott Hotel Thursday.
The attraction, Lionsgate Entertainment World, is located in Novotown, an integrated tourism and entertainment destination in Hengqin.
“The development of Novotown and Lionsgate Entertainment World is a testament to the great potential of the Hengqin New Area, as well as its role as an economic driver throughout the Greater Bay Area,” said Luo Zengqing, deputy director of the Administrative Committee of Hengqin New Area, at the event.
“Along with the opening of the Hong Kong-Zhuhai-Macau Bridge (HKZMB) earlier this year, both Novotown and Lionsgate Entertainment World are poised to play a key role in creating more diversified entertainment offerings for visitors and boosting tourism in the region,” Luo said.
According to the presentation, the 22,000-square-metre Lionsgate Entertainment World will have about 30 rides with some featuring six Lionsgate blockbusters comprising The Hunger Games, The Twilight Saga, The Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the rides where the latest state-of-the-art technology such as simulations and virtual reality (VR) will transport visitors into the world of film where they create their own theatrical stories.
The Lionsgate project is an investment by Hong Kong conglomerate Lai Sun Group, designed and produced by Thinkwell Group and operated by Village Roadshow Theme Parks.
Zhuhai Hengqin Novotown Entertainment Co. Ltd. Director of Sales and Marketing Rick Zeng Jun told reporters after the event that construction of Lionsgate Entertainment World is in its final stage, adding that the total investment amount will be announced next year, together with the pricing of the attraction’s admission tickets.
Lionsgate is an American entertainment company headquartered in Santa Monica, California. Lionsgate Film is the flagship division of Lionsgate Entertainment.