Local residents’ satisfaction with clothes and footwear shopping scored 71.3 points, an increase of 7.9 per cent from last year, while for restaurant satisfaction, it scored 69.4 points, an increase of 3.6 per cent from last year, according to survey findings released on Wednesday, showing that these two categories of “value for money” index rose the most.
Results of the “2020 Macao Consumer Satisfaction Index” survey were released by the Institute of Sustainable Development of Macau University of Science and Technology (MUST) on Wednesday.
The consumer satisfaction index has been released since 2007 and has been conducted 14 times.
The researchers of the survey interviewed 421 local residents online from 1 to 21 June. The survey shows the respondents’ recent experiences and feelings about shopping (clothing and footwear) or restaurants in Macao. The index scales from 0 to 100 points represent satisfaction. The higher the score, the higher the satisfaction.
Li Yan Chen, an assistant professor at the Business School of MUST, told a press conference on the MUST campus on Wednesday that the index has increased during the COVID-19 epidemic, which was “commendable”.
Li also said that Macao’s retail and catering industry should continue to pay attention to the changes in consumer demand and satisfaction, especially during the epidemic, and while maintaining stable product and service quality, it should also pay attention to how to improve consumers’ sense of value for money.
In addition, the survey also asked about the changes in respondents’ spending behaviour during COVID-19 and their satisfaction with the government’s consumption subsidy scheme, where the government gives residents cash via a smartcard for each local resident to spend locally in a fixed period.
The results showed that while 48 per cent of the respondents reduced their spending during the COVID-19 pandemic, nearly 70 per cent were satisfied with the consumption card scheme.
Meanwhile, research on local residents’ consumption behaviour in Zhuhai has been cancelled in this year’s survey due to COVID-19.