The 2017 Smiling Report ranked Macau as the lowest among 67 countries and regions in the smiling index for customer services in the service industry. In Macau, only 54% of the customers received a smile. Hong Kong ranked second to last.

Ireland was at the top of the smile ranking for the 3rd consecutive year, with 96% of the customers receiving a smile last year.

All information is gathered by “mystery shoppers”, members of the Mystery Shopping Providers Association. The annual report is developed by Better Business World Wide, a Sweden-based company.